I recently had the chance to interview Sunita Kaur, Director of Asia for Spotify (full interview coming soon) and I walked away convinced more than ever that the future of everything is mobile. The day is soon coming when using a desktop computer that resides in a large box and is attached to a bulky monitor will be the domain of specialists and the laggards of the technology adoption lifecycle–everyone else will use a smartphone and nothing else.
In December, Spotify made a major leap in their mobile strategy by expanding what content is available for free on mobile devices. This has put Spotify at the forefront, at least temporarily, of the streaming music industry, since iTunes and Pandora have yet to match this new offering. During my conversation with Kaur, the term “mobile first” came up multiple times, and it’s clear mobile is factoring more and more into Spotify’s strategy.
Today Statista released the following chart showing how Americans are using mobile to access Facebook and Twitter. Fully 85% of American Twitter users are accessing the site or app on mobile devices, meaning Twitter is effectively becoming a mobile-only company. For Twitter, mobile isn’t the future, it’s already here.
As Mark Rogowsky reported here on Forbes, desktop sales have been in a freefall for years now as users have gravitated to laptop, tablet, and smartphones. The one bright spot for PC makers are mini-desktops, or desktop computers that are more or less small enough to fit in your hand. But how far away are we from the day when even these mini-desktops are eclipsed by the computing power of the everyday smartphone?